GJS Launches Fifth-Generation Website in Most Significant Overhaul in 27 Years
GJS has rebuilt its online home from the ground up, delivering faster performance, stronger security, and a redesigned customer experience.
GJS a supplier of textile and promotional printing solutions, has launched the fifth iteration of its website, a complete rebuild representing the most ambitious digital upgrade in the company’s 47-year history.
The new site was built on the Hyvä Commerce platform and took ten months to complete. The original GJS website was created by Managing Director Greg Stone from his bedroom while he was still in high school, launching in 1999 as the only business in the print industry with an online presence at the time, with e-commerce capabilities following a year later. True to that tradition, Stone led the technical development of this latest rebuild himself.
“Every version of our website has been a reflection of where the business was at the time,” said Stone. “This one took ten months to create, and it is by far the most complex I have ever built. I am proud of what it does for our customers, and I am even more proud that after 27 years, we are still building it ourselves.”
The upgrades span performance, security, and the overall shopping experience. Page loads are now 30 to 60 percent faster than the previous platform, with architecture built for larger screens, high-resolution displays, and mobile devices. Security has been elevated to enterprise grade with passkey support.
For customers, the most visible changes centre on finding and ordering products. Search has been rebuilt with personalisation and prominent placement at its core, and navigation has been overhauled to reduce the steps between landing on the site and finding the right product. Supplies ordering is handled through a grid that displays stock levels, pricing, unit sizes, and loyalty points earned across all variants in a single view, with volume discount tiers visible before adding items to cart.
Loyalty points can now be redeemed on any order with no minimum threshold, and a redesigned points statement in the account dashboard brings tier progress, points balance, and lifetime activity together in one place. A new “My Popular Purchases” feature surfaces a customer’s most frequently ordered products for quick reordering, and the checkout now includes estimated delivery dates and part-ship options before payment.
New solutions pages allow customers to compare print methods side by side, with dynamic ROI calculators that use their own production data.
General Manager Lukas Stone pointed to the growing role of AI in how customers discover suppliers as another driver of the rebuild. “In a world where AI assistants are increasingly the first point of contact between a customer and a supplier, the quality and structure of your content matters more than it ever has,” he said. “This rebuild was as much about how GJS is found and cited as it was about how the site performs.”
All existing customer accounts, order history, points balances, and saved addresses have been carried across from the previous platform, with no action required from existing customers.
