Netflix makes room for a sign

Netflix has built a small room inside a Los Angeles billboard and placed an actor inside it for three days in a high-profile stunt for its new movie the Last House. The claustrophobic stunt echoes the Last House’s central premise of a family mysteriously sealed inside their home with no escape.

The tenant of the temporary tiny home was actor Nathan Shoop, who dressed in pyjamas and a dressing gown and spent his confinement in the fake living room, writing messages to the crowd on Sunset Boulevard below, occasionally breaking out into dance or doing indoor exercises to pass the time.

The Last House installation follows other eye-catching and over-the-top outdoor creative executions, such as a 34-metre-high billboard in Glebe Island, Sydney, to promote Universal Pictures’ movie The Fall Guy, in 2024. Universal Pictures took the idea of a stunt advertisement literally, turning Australia’s largest OOH site into an action set for the film, when Director David Leitch, Producer Kelly McCormick and the film’s Australian stunt team abseiled down the enormous billboard before performing a choreographed fight sequence above the city.

Back in 2021, the BBC commissioned a billboard designed to burn away over time, to reinforce messages about climate change, environmental destruction and humanity’s impact on the natural world, by way of promoting David Attenborough’s documentary series A Perfect Planet. From firer to water later that year when Adidas turned an ad placement in Dubai into a functioning swimming pool to promote its inclusive swimwear range. The installation invited people to get in and swim, while cameras beneath the water captured the experience and displayed it on a nearby screen.

In 2023, Barbie was quite literally everywhere. In Sydney, oOh!Media created a custom bus shelter designed as a physical extension of Barbie’s world, alongside a huge execution that made star Australian actress Margot Robbie appear to step out of a Barbie box.

Last but not least, when Drake looked to promote his 2026 album Iceman, he commissioned the installation of a 25-foot-tall structure made from more than 3,500 blocks of ice in a Toronto car park. The album’s release date was hidden inside the sculpture, turning the promotion into a giant public puzzle as fans gathered to chip away at it with hammers, pickaxes and even blowtorches. Police ultimately had to shut the instalment down for safety, which simply added to the viral success of the promotion.

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