Avery Dennison bridging the craft gap
The rapid evolution of the automotive aftermarket has underscored a fundamental need across the industry for specialised training and trusted certification in advanced automotive film applications. Avery Dennison has identified a critical skills gap in this craft of vehicle wrapping and has developed an organic training ecosystem to help bridge the gap in critical skills capability.
As technologies and vehicle surfaces grow more complex, both independent workshops and established businesses face mounting pressure to equip their teams with up-to-date skills. To address this, Avery Dennison has introduced comprehensive training programmes in Vehicle Wrapping, Paint Protection Film (PPF), and Window film installation, each designed to address real-world challenges and elevate industry standards. Led by technical experts who seamlessly bridge complex material science with real-world applications, the focus is on rigorous, skills-based instruction.
At the centre of this training ecosystem are Avery Dennison’s trainers, Vaughan Philip and Todd Hapgood. With deep expertise in material science and application technology, these professionals deliver hands-on instruction to participants when and where they are needed most. Customer feedback about this opportunity has been overwhelmingly positive, with attendees consistently highlighting the trainers’ exceptional skill and the immediate improvements seen in their own workshop’s installation quality.
Vaughan says: “For many in the automotive customisation sector, industry-recognised credentials not only validate advanced skill sets but also help workshops build greater trust with clients in an evolving market. Avery Dennison’s Certified Installer and Partner Programme is one avenue through which technicians and businesses can formalise their expertise. By offering structured certification pathways alongside practical training, we are supporting the industry as it moves toward greater standardisation and accountability: an evolution that will ultimately benefits professional installers and customers alike.”
By analysing industry trends and regional demands, Avery Dennison meticulously plans its training calendar around real-world market needs. This strategic approach ensures that automotive professionals always receive the most relevant and up-to-date installation methodologies and that Avery Dennison’s programmes become a pathway to higher standards and new commercial opportunities.
Vaughan adds: “Our aim is to position participants at the forefront of the modern automotive landscape, helping automotive professionals to be ‘wrap-fit’ and able to adapt to constantly changing market demands and advances in their field of expertise.”
Ready to elevate your expertise and grow your business? Enrol in an Avery Dennison training program to gain industry-leading skills, certification, and gain the confidence to tackle even the most advanced automotive installations.
This article first featured in the April issue of Image magazine
