Avery Dennison adds colour to premium PPF market
Historically, suppliers have typically been forced to address the two primary drivers of the automotive film market independently, compromising premium (luxury) colour in favour of high performance, long-term durability, or vice-versa. But Avery Dennison has used its global expertise in materials science to engineer its new Spectrix Colour PPF (Paint Protection Films) range, which the company claims ‘delivers the best of both worlds’.
Already globally recognised for both its popular Supreme Wrapping Film range of colour change vinyl films and its Supreme Paint Protection Film solutions, engineered for long-term surface protection, Avery Dennison has now brought together the best of these ranges, claiming that ‘Spectrix Colour PPF combines the long-term durability of PPF with the striking visual appeal of a Colour Change Film – premium protection and a bold new look’.
Engineered specifically to excel in the Australian climatic condition and to withstand harsh road conditions, the product integrates several advanced technical features that ensure long-lasting quality, including:
- Self-Healing Technology – minor scratches and swirl marks disappear when exposed to heat, maintaining a excellent finish without requiring manual restoration.
- Advanced Scratch and Stain Resistance – the film provides environmental barriers against stone chips and road debris, alongside superior anti-staining capabilities that repel nature’s elements.
- Industry-Leading Dual Warranty – Avery Dennison backs the product with an industry-leading product performance warranty of 12 years, and colour stability warranty of up to 4 years, guaranteeing resistance to UV degradation, excessive color-shifting, and ensuring long-term color stability.
Spectrix™ Colour PPF also combines an adaptable film structure with advanced adhesive technology to make it easier for installers to wrap tight contours and complex body panels which the company says is even more optimal when paired with Avery Dennison Slip Solution Pro, which allows maximum positional control and effortless wet-sliding.
Currently available exclusively through Graphic Art Mart, the launch of Spectrix™ Colour PPF represents a strategic advancement for automotive styling and protection businesses across the Asia Pacific region.
