New ‘Everyday’ vinyl from HP Large Format Media
HP is expanding its vinyl portfolio with the introduction of HP Everyday Matte Air GP, a 3-mil matte calendared monomeric adhesive vinyl that delivers high-quality printed graphics at what the company describes as ‘an economical price point’, helping print providers compete for more jobs while protecting margins.
Nate Goodman, Product Development Director for HP Large Format Media at Brand Management Group (BMG), says: “Print Service Providers face the challenge of meeting customers’ demands for vibrant, high-quality signage while staying within tight budgets for short-term, everyday promotions, and events. HP Everyday Matte Air GP offers a versatile, cost-effective solution for a wide range of applications, including retail graphics, event and display exhibits, real estate signage, promotional graphics, and other short-term indoor and outdoor signage.”
HP Everyday Matte Air GP features an innovative air egress liner that allows trapped air to escape through built-in channels for smooth, bubble-free installation. The grey permanent adhesive provides 99% opacity, preventing show-through on dark, coloured, or previously printed surfaces. A glare-free matte finish produces no glare under retail lighting, while up to three years of outdoor durability makes it versatile for both indoor and outdoor use.
