OOH revenue up 19.5%
OOH revenue up 19.5%
The Out of Home (OOH) industry has announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:
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Category figures 2022:
Category figures 2021:
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Category figures 2020:
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· Roadside Billboards (over and under 25 square metres) |
$131.4 million |
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· Roadside Other (street furniture, bus/tram externals, |
$78.5 million |
|
· Transport (including airports) |
$44.1 million |
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· Retail, Lifestyle and Other |
$71.1 million |
Category figures 2019:
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· Roadside Billboards (over and under 25 square metres) |
$178.1 million |
|
· Roadside Other (street furniture, bus/tram externals, |
$126.2 million |
|
· Transport (including airports) |
$84.0 million |
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· Retail, Lifestyle and Other |
$109.3 million |
