ORAFOL Australia moves to new premises and revives strategies for 2021

The December 2020/21 issue of Image magazine's cover story features ORAFOL Australia's plans for post-COVID business success, which includes moves to new premises in NSW, SA and WA, an aggressive marketing campaign and training programs for its entire sales team; and the announcement of some new key positions for staff.

“As part of our changes for now and the coming year, we have recently relocated our ORAFOL NSW facility to a larger corporate office and distribution facility in Erskine Park, NSW. As ORAFOL Australia has grown significantly over the last year, it became necessary for us to move our existing business from Eastern Creek, NSW to a larger 4000+ sqm facility where among other initiatives we will be launching a hub and spoke distribution system. This enables us to provide best practice customer service, increase our order fulfilment rates and to have a robust inventory management program to service our client base across all divisions and regions including Graphics Innovations, Reflective Solutions and Industrial Tapes,” says Alex McClelland, Managing Director.

“Our Queensland operation has a large footprint and will allow us to have overflow inventory in that location. We are also in the process of implementing several software programs and platforms to improve our value proposition across the entire business," he adds.

Alex confirms that ORAFOL will relocate its SA and WA premises to larger facilities early in 2021, to accommodate its growing business in these regions.

“Part of the rationale in the move to larger premises in NSW is to be able to establish a formal product and application training area. The team are currently working on this and will launch early next year. This will be an area where our product specialists Cover story will be able to provide our customer base with application training on our wide range of products, including vehicle wrapping, window applications, interior design applications, reflective solutions and industrial tapes. We will also have a significant display area showcasing our product range."

To read the full story, go to Image Magazine online at https://image-publications.dcatalog.com/v/Digital-Image-Magazine-Dec-2020/?page=16