Currie Group to hold 3 day Sign and Display event in Sydney

Currie Group has announced a three day by appointment event in Sydney, offering an opportunity to see Currie Group’s sign and display solutions in person. It will also be the first outing of the company’s newly expanded range of large-format print solutions since it announced its new channel partnership with Canon Production Printing Australia on the market-leading Arizona and Colorado printer ranges.

Paul Whitehead, Business Unit Manager – Sign & Display for Currie Group, is delighted to finally have the opportunity to showcase the company’s sign & display range in the harbour city, saying it’s well overdue.

“We launched the EFI partnership in Melbourne two years ago and included that range on our stand at PacPrint Melbourne in 2022, but with supply chain issues over the past few years, it has been challenging to secure machines for a showroom display in Sydney,” Whitehead explains.

“Those printers which could be landed in Australia were inevitably already earmarked for print businesses who were keen to have them installed. The customer comes first, but it meant our showroom missed out.”

With shipping more stable now, Whitehead says it’s exciting to be able to commit to having both an EFI and one of the latest Canon Colorado M-Series printers in the Sydney showroom for at least six months.

“We’re very excited to be able to bring these products to Sydney, and we are going to make the most of it, kicking off with this customer event,” he says.

The three-day Sign & Display…By Appointment, event will run from Tuesday 14 to Thursday 16 November inclusive and will, as its name suggests, provide print businesses with the opportunity to make personal appointments to hear about the latest developments across the ranges and see both print engines live in action. There will also be the opportunity to discuss their business’ unique requirements with the Currie Group team, not only in the sign & display space but also across commercial print, labels and packaging.

Whitehead, together with Ashley Playford-Browne who recently joined the Currie Group team in Sydney, will lead with presentations on the company’s entire sign & display portfolio and a twelve-month outlook for the sector. They will be backed by the full Sydney service and support team, who will also be on hand to discuss technical and practical aspects of investment.

“Of course, as well as these presentations, the appointments will also feature live demonstrations of two flagship machines – the EFI Pro 30h hybrid flatbed/roll-fed LED printer, which was launched at PacPrint just over a year ago and is being demonstrated for the very first time in New South Wales, and a brand new, top-of-the-range Canon Colorado M-Series 1.6m roll-to-roll printer,” Whitehead adds.

“We will also be carrying a full suite of samples and prints from the entire EFI and Canon ranges, so customers can not only access personalised advice on the available options, but also get a tangible feel for what is best for their business … and of course, ask any questions.”

As well as showcasing the new channel partnership with Canon Production Printing Australia, the event will also demonstrate Currie Group’s wider connections, with a number of leading names participating to enable end-to-end production demonstrations.

“We operate in a very tactile, applications-focused industry, so seeing these technologies in action – and being able to see, touch and feel what is possible by using various printer models – is absolutely critical to help businesses make sound investment decisions,” Whitehead acknowledges.

“Our experience, certainly, is that those who are able to experience technologies in person are able to more clearly see the potential for their business and invariably integrate their new equipment very successfully, often becoming long term customers.

“We are delighted to finally be able to present these outstanding solutions to businesses in Sydney and surrounds, and to be hosting our very first open house event since we announced our exciting new partnership with Canon Production Printing. It’s an incredibly exciting time for us, and for our customers, who now have access to solutions for every sign & display application, all in one place.”

While the new technology will be on display in the Sydney showroom for some months, the ‘by appointment’ event is the first opportunity to see the solutions first-hand and in-person.

There are four timeslots available on each of the three days. Anyone interested in a live demonstration and a personal appointment with sign & display experts and the Currie Group team is encouraged to book as soon as possible -  click here to book.