IVE Group completes $35 million acquisition of Daily Press

IVE Group has completed the acquisition of Australian creative agency Daily Press, saying this is a significant step in the expansion of its Creative & Content offering under the Group’s ‘Now to 2030’ strategy.

The acquisition, which was first announced on 22 December and completed on 31 December 2025, sees IVE acquire 100% of Daily Press for total consideration of up to $35 million. The transaction has been funded from existing cash reserves and undrawn debt capacity.

Daily Press is a Sydney-based creative agency specialising in digital, social media and performance marketing, with additional capabilities spanning branding, campaign development, web and app development, and in-house video, photography, animation and motion content production. Founded in 1999, the business employs approximately 65 staff across Australia and services a diverse portfolio of retainer clients across sectors including hospitality, QSR, sports, franchise and retail.

The acquisition materially enhances IVE’s Creative & Content platform, adding depth in social and performance marketing, proprietary technology and omni-channel content execution. Daily Press will be integrated into IVE’s Creative, Content & Integrated Solutions division and is expected to relocate to IVE’s Sydney head office later in 2026. Founder and Chief Executive Officer Wayne Knight remains with the business following completion.

IVE expects the acquisition to contribute approximately $23.0 million in annual revenue and $5.5 million in EBITDA. The purchase consideration comprises $25.0 million paid in cash on completion, up to $8.0 million in deferred consideration subject to performance hurdles over the first two years post-completion, and up to a further $2.0 million in earn-out payments based on stretch targets.

The transaction is expected to be mid-single-digit earnings-per-share accretive in calendar year 2026, before synergies. IVE anticipates unlocking around $1.0 million in annual cost synergies by in-sourcing print, distribution, and activation services currently outsourced by Daily Press, with additional revenue and cross-sell opportunities expected across IVE’s broader production, logistics, CX & data, merchandise, and activation capabilities.

The acquisition also includes Daily Press’ proprietary SaaS martech platform, Indy, which enables brands to create, localise, deploy and measure content across print, digital and social media channels.
Managing Director Matt Aitken said the buyout accelerates IVE’s ambition to deliver an additional $75 million in sustainable Creative & Content revenue by 2030 and further differentiates the Group as an end-to-end marketing partner.

“With creativity increasingly driving marketing effectiveness across both digital and physical channels, Daily Press strengthens our ability to deliver integrated, omni-channel solutions that connect strategy, creativity and execution in ways traditional agency models cannot,” Aitken said.

The group says the completion of the Daily Press acquisition reinforces its strategy of positioning creativity upstream to unlock downstream value across production, distribution and activation, supporting long-term growth across the group’s diversified marketing services platform.