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Making it Stick! – How to select the right adhesive

When selecting the right self-adhesive product for graphic applications, there are number of things to consider. It is important to choose a good top…

The growing impact of floor graphics

Over 70% of purchasing decisions are made at, or near, the point of sale.  However, this real estate is limited. More businesses than ever…

Exotic Graphix – Turning the ordinary into the extraordinary!

Avery Dennison’s Global ‘Wrap Like a King’ winner Nick Caminiti is a mover and a shaker. For 11 years he has been in business,…

Top 10 mistakes salespeople make with customers

A better title for this column may be –  ‘Top Ten (I didn’t know that was a mistake) mistakes that (were actually 100% preventable)…

Graphic Design Tips for Billboards

Tackling the Goliath From a designer’s perspective, large format advertising is one of the really exciting things they get to do in their line…

Experiential design in adland – expect the unexpected!

Experiential or ambient design is on trend in adland. And it will be for the foreseeable future. Old advertising mechanics and ad spaces are…

Adding value with automotive tint films

Automotive tint films add value by giving vehicles an attractive custom appearance while providing a number of functional benefits. Not only can vehicles look…

Nostalgic “Signs of Australia” Book – order yours today!

Once upon a simpler time, hand-painted and hand-crafted signs brought colour and vibrancy to Australian towns and cities — advertising everything from dining rooms,…

Maximise productivity on vehicle wraps

Wrapping vehicles is one of the most challenging and also rewarding projects an installer can undertake, and mastering the skills needed can take many…