WhatTheyThink! White Paper identifies new Display Graphics opportunities
A new WhatTheyThink! white paper sponsored by swissQprint, entitled Finding New Profit Centers with swissQprint, looks at the last decade’s advances in wide-format printing technologies – especially UV flatbeds – and the current state of wide-format printing equipment. The report states that these advances have essentially redefined what ‘print’ is, opening up new opportunities for print service providers to offer higher value print applications.
WhatTheyThink! is a global printing industry go-to information source for both print and digital offerings, with a mission ‘to inform, educate, and inspire the industry’. The platform provides cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow
Noting its primary sponsor, this report looks to two US-based swissQprint customers – RENZE in Nebraska, Omaha, and Port City Signs in Delaware, Wilmington – to offer insights into how their investment in swissQprint UV flatbed printers has opened up new application areas to pursue potential new customers and high-margin projects.
The report states: ‘Ultimately, UV flatbeds are creating what are known as high-value print applications, print products for which shops can charge a premium. The reason shops can charge a premium for them is that they often involve specialty substrates that require equipment and/or expertise beyond what the average wide-format or commercial print shop may possess’. It highlights how Display Graphics providers in particular have been able to exploit these capabilities to open up new application opportunities.
The WhatTheyThink! white paper Finding New Profit Centers with swissQprint can be downloaded here
