LAST CHANCE CLOSES TODAY – Sign and Display Pricing Benchmark Survey Closes Fri Aug 12
The 2022 Image Magazine Sign and Display Pricing Benchmark Survey is now open. The inaugural survey was conducted in 2020 and is back by popular demand. The survey is being conducted by a third-party benchmarking company to ensure confidentiality. The survey asks businesses to answer a series of questions about how they approach pricing in general, and it also includes specific job-based scenarios.
“Pricing is the number one concern of many business owners in our industry, especially now in a post-COVID era, with increasing costs of materials and labour,” says Janet Maitland, Publisher of Digital Image Magazine, Textile Image Magazine, and Image NZ.
“Naturally, the goal of any business is to receive the highest price for their products and services by leveraging their reputation, salesmanship, service, and quality to their advantage. However, if you are not ‘in the ballpark’, this can cause issues if your clients do check your prices, or you may simply be leaving money on the table.”
“We saw a need for a pricing benchmark survey to help business owners get a better insight into “where they sit” so they can make informed decisions to guide their pricing,” concluded Maitland.
Participants will receive a free interactive online report that includes:
- The results for each product category in which they participate
-
Where their business sits relative to the results for the categories in which they participate
-
An interactive “What If” Pricing Sensitivity Tool that allows them to understand the implications of adjusting the price
To participate in the survey, go to https://imagemagazine.com.au/2022-Pricing-Benchmark-Survey
