oOh!media restructures to meet COVID-19 challenges

oOh!media has restructured in the face of challenges presented by COVID-19 with Junkee Media and oOh!’s creative and marketing functions merging to become one team.

Junkee Founder and CEO, Neil Ackland’s role will expand within oOh! to further build the importance of its content and creative offering and grow the medium into an important public space media, while delivering information and entertainment to consumers.

Neil became part of oOh!’s Executive Leadership Team (ELT) two years ago following oOh!’s acquisition of the digital publisher, and now becomes Chief Content, Marketing & Creative Officer.

Chief Executive Officer Brendon Cook said that functions of the business had been realigned to increase simplicity, ensure it was able to deliver at scale to maximise the company’s unique media proposition, and expand the customer-centric focus across the whole company.

“COVID-19 has had a profound effect on the business – it challenged us to work together in new ways and adapt our business at pace to meet the new reality,” says Brendan. “It has also highlighted how we could streamline our service delivery through realigning functions and ultimately enhance our offering to market.”

“oOh!s content and creative proposition is unique in Out of Home, and we saw an opportunity to leverage this and become a true public space medium under the leadership of Neil Ackland and our talented Content, Marketing & Creative team,” he concludes.