oOh!media joins massive global campaign to reflect post-COVID world

This week the World Out of Home Organization (WOO) launched global digital out of home (DOOH) campaign #OurSecondChance to reflect the new post-COVID world.

The campaign was created by UK creative agency New Commercial Arts and is supported by Out of Home (OOH) media owners across the world and National Trade Associations, with an estimated value of $25m of prime inventory. Grand Visual is handling campaign production and distribution.

 “Our Second Chance reflects the new post-COVID world, in a non-partisan way and highlights the opportunity it gives citizens across the world, to consider their priorities and aspirations,” says WOO President Tom Goddard, adding that: “New Commercial Arts has produced a stunning campaign that shows the Out of Home industry at its best and most striking: a reminder to advertisers and agencies that, as the world re-opens for business, Out of Home remains the only true global broadcast medium.”

As well as being rolled out by oOh!media in Australasia, #OurSecondChance will also be supported by OOH media owners in Europe, North and South America, Africa, Asia, the Far East and China.

Alongside the massive DOOH campaign will be a major social initiative with the hashtag #OurSecondChance deploying Twitter polls to explore consumer attitudes to the choices and opportunities presented in a world changed by COVID-19.

Pic credits:

IN 2021, WILL GLOBAL AIR POLLUTION STILL BE DOWN?
Viaysing Khamkeo at Mahkeo - Unsplash

IN 2021, WILL WE STILL APPRECIATE BEING OUTDOORS?
Heike Bors at Millenium Images UK

IN 2021, WILL WE STILL MAKE TIME FOR OLD FRIENDS?
Offset at Shutterstock

IN 2021, WILL WE STILL VALUE OUR KEY WORKERS?
Theo Cottle