Uber Eats hits the streets in non traditional OOH campaign

Uber Eats Australia has partnered with out-of-home and street poster company, Revolution360, part of VMG, for a unique out-of-home campaign featuring a hand-painted mural design to appeal to families by fusing the nationally adored Irwins and global star Paris Hilton, combined with some of the world’s most iconic animals to the co-stars.

As part of Uber Eats’ award-winning “Tonight I’ll be Eating” campaign, the food delivery platform and its media agency, Mediacom, have teamed up with Revolution360 to create a bespoke, hand-painted mural at Sydney’s iconic Bondi Beach, targeting people and their pets as they wander along the famous strip. The hand-painted mural will be on display for four weeks.

Revolution360 National Sales Director, Josh Fitzgerald, said. “The Uber Eats campaign has been a fun one to work on. The creative challenge was to showcase a clash of cultures while highlighting a common interest – the Irwins and Paris Hilton aren’t the traditional pairing but their shared love of animals connects them. We wanted to create an out-of-home offering that was as non-traditional as the campaign talent and that would offer a moment of surprise and delight for our furry friends and their humans.

“Our murals have become a popular medium for advertisers looking for something unique, bespoke and that blends into urban environments. The Uber Eats mural and custom water bowl for pets ties in perfectly with its latest campaign in an iconic Sydney location. Revolution360 is becoming synonymous with these types of blue-sky, quirky campaigns and we love working with clients to bring their creative to life.”

The full-sized mural features socialite Paris Hilton and celebrity zookeeper family, the Irwins complemented by a custom pink bedazzled water bowl fit for Paris’s iconic chihuahua, the bowl will sit below the artwork for our furry friends.

The out-of-home campaign is an integral part of the latest iteration of Uber Eats’ famous “Tonight I’ll be eating” campaign, which has been running since 2016.