OOH net revenue up 27% for 2022

OOH net revenue up 27% for 2022

The Out of Home (OOH) industry  has announced full year net media revenue results including the category breakdowns for 2022.

The industry saw a total increase of 27.6 per cent on net media revenue in 2022.

As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million for 2021, across the following categories:

Category figures 2022:

  • Roadside Billboards (over and under 25 square metres)

$463.8 million

  • Roadside Other (street furniture, bus/tram externals, small format)

$238.5 million

  • Transport (including airports)

$100.3 million

  • Retail, Lifestyle and Other

$257.9 million

Category figures 2021:

  • Roadside Billboards (over and under 25 square metres)

$362.5 million

  • Roadside Other (street furniture, bus/tram externals, small format)

$195.7 million

  • Transport (including airports)

$48.7 million

  • Retail, Lifestyle and Other

$224.2 million

Digital Out of Home (DOOH) revenue accounts for 64.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.9 per cent for the same period last year.

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