Kornit Digital and Amaze Software Offer On-Demand Production and Fulfilment to Social Media Creators

Kornit and Amaze Software have announced that KornitX Workflow Solutions and Kornit MAX digital on-demand fabric and textile decoration technologies have been selected to partner with the Amaze Creator Commerce Platform. The partnership will jointly bring the power of on-demand production and fulfilment to new and existing social media creators, enabling them to monetise their branded products better.

Kornit’s Global Fulfillment Network helps companies like Amaze Software connect creators with high-quality garment and textile production fulfillers across the globe. The platform is backed by the KornitX workflow engine, seamlessly integrating across industry-proven Kornit MAX technology-based fabric and textile decoration systems for end-to-end production, visibility, and control.

“The social commerce market is growing rapidly, but creators struggle to capitalise on delivering branded products, as typical production cannot meet the expectations of brands and consumers for greater sustainability, creativity, agility, and market reactivity. Our flexible Global Fulfilment Network and proven on-demand digital textile technologies are designed to tackle those complexities,” says Ronen Samuel, Chief Executive Officer at Kornit Digital. “Combined with Amaze’s significant market reach and focus on creators, we’re enabling branded collections to be delivered without production limitations, wasted inventory, or minimum order requirements – connecting with fans in-market to build tomorrow’s brands while driving price- competitive revenue opportunities.”

Amaze Software’s Spring platform is at the forefront of social commerce and revolutionises how creators monetise content and engage with their fans. With seamless integration across renowned social media, including Instagram, TikTok Shops, Twitch, and more. The Spring platform offers an unparalleled opportunity for fans to conveniently purchase directly from where they consume the creator’s content. This enhances engagement and cultivates a more significantly profound brand presence. Moreover, the user-friendly experience and no cost of entry attract thousands of aspiring creators to join the Spring platform.

“There are more creators on social platforms than ever before. Our vision is to translate these voices into enduring brands by allowing virtually anyone to create and capitalise on their ideas,” says Aaron Day, Chief Executive Officer at Amaze. “Kornit is key to making this possible, allowing us to enter new markets faster, offering better fan experiences and remaining nimble in this ever-changing market.”