oOh! expands partnership with News Corp Australia to deliver ‘Top Story’

oOh!media has announced the expansion of its multi-year exclusive news partnership with News Corp Australia, to include a new feature called ‘Top Story’. This new offering will keep audiences informed of news as it happens across the majority of oOh!’s digital asset portfolio.    

Top Story is a feature of the Study, Office, Retail, Rail, and selected Fly, Street and Road digital screens that highlights the most significant news headlines. Its purpose is to engage audiences who are on the move and provide them with essential updates on major stories at a local, national and global level.

The company says it is constantly seeking ways to collaborate with  content partners to inform and engage audiences on a large scale. The partnership with News Corp Australia has grown significantly over the past year. With the introduction of ‘Top Story’ on digital screens, oOh! are now able to showcase the most compelling and relevant news of the day.

By incorporating a combination of advertising and informative content on our digital screens, the company says it aims to provide contextually relevant information, adding that this approach not only adds value to viewers but also encourages extended engagement with the screens. Consequently, it attracts more attention for brands advertising on the network screens. 

By seamlessly integrating proprietary DOOH publishing platform with a custom execution of News Corp Australia’s publishing platform and having a dedicated team from both organisations overseeing the curation, optimisation, and distribution of the ‘Top Story’ product, the partnership ensures that the digital screens receive updates of the latest and most relevant news.