JCDecaux introduces PROGRAMMATIC Campaign of the Year Award

JCDecaux has announced the PROGRAMMATIC Campaign of the Year Award. Five pre-eminent Out-of-Home and digital experts will judge the first-of-its-kind award: Steve O’Connor, CEO of JCDecaux Australia and New Zealand; Elizabeth McIntyre, CEO of the Outdoor Media Association; Gai Le Roy, CEO of IAB Australia, Joe Lunn, Head of Media APAC at Uber and former Chairman of the MFA Awards; and Dorota Karc, Head of Programmatic at WallDecaux Germany, a thought-leader in programmatic Digital-Out-of-Home.

“We’ve created the JCDecaux PROGRAMMATIC Campaign of the Year Award to encourage Australian buyers to push the boundaries in this rapidly evolving category. Increasingly, brands are taking advantage of the heightened flexibility, targeting opportunities, and data capabilities that programmatic digital Out-of-Home offers. We hope this new award will recognise current best practices and inspire future innovation across the entire Out-of-Home industry,” says Brad Palmer, National Programmatic Director, JCDecaux Australia.

In Australia, programmatic trading represents around four per cent of Digital-Out-of-Home revenue. In more mature markets across Europe and the US, the programmatic penetration can be as high as 30 per cent for some media owners. According to the OMA, Digital Out-of-Home revenue represents 68.1 per cent of total income, which provides the perfect platform for widespread programmatic adoption.Elizabeth McIntyre, CEO of the Outdoor Media Association and a judge for the award, notes, “Programmatic digital Out-of-Home is poised for exponential growth. The JCDecaux PROGRAMMATIC Campaign of the Year Award will help to raise awareness and understanding amongst brands and their agencies of the exceptional results programmatic digital Out-of-Home can produce without having to sacrifice creative excellence.” Gai Le Roy, CEO of IAB Australia, adds, “The growth of the programmatic DOOH market is an exciting opportunity for advertisers to access an amazing range of Out-of-Home inventory options with the smarts and flexibility of programmatic buying. The JCDecaux Programmatic Campaign on the Year is a fantastic initiative that will recognise the power of campaigns that combine inspiring creative and data-driven targeting.” 

The award is open to campaigns in the market between 1st January – 31st December 2023. Entries must be submitted by the Media Agency, Trading Desk, Direct Advertiser or DSP as a managed service that planned and transacted the campaign.  The campaign must have allocated a minimum 25 per cent share of the overall programmatic Out-of-Home budget to JCDecaux inventory and delivered greater than or equal to three million impressions across the JCDecaux programmatic Out-of-Home network.

Winners will be announced 27th February 2024 and will receive a luxury travel package worth $5,000. Interested parties will find more information about the award on the JCDecaux website.