Uber wins the OMA Grand Prix Creative Collection for 2023

The Outdoor Media Association (OMA) has announced the Grand Prix winner for the 2023 Creative Collection competition as UberEATS's Get Almost Almost Anything campaign.

The Grand Prix winner was chosen from the 20 campaigns that made up the quarterly Creative Collection competition winners. In total, 135 campaigns were submitted for judging in 2023.

OMA CEO Elizabeth McIntyre said, "UberEATS took home the grand prix prize for 2023 because of its iconic branding! The clev­­­­er copy evokes an emotional response from the audience, and the vibrant green hue adds to its eye-catching allure. OOH is most effective when it's both simple and clever, and UberEATS has certainly mastered this art."

Jane Burhop, Creative Director/Co-Founder at Common Ventures, said, "UberEATS has created the type of brand recognition that everyone wants! This campaign exemplifies the successf­­ul utilisation of a strong brand identity while maintaining a dynamic and creative approach."

Mario Lendvai, Co-Founder of Broken Yellow said, "This is a lot of trends in OOH but keeping it simple, clear, and funny is hard to beat. UberEATS is a worthy winner of the 2023 Grand Prix prize."

Mick Lakin, Creative Director at DesignStreet, said, "The UberEATS campaign is instantly recognisable and was everywhere when it was life. The striking use of their trademark green, along with clever yet simple concept and execution, made it a standout. Congratulations to the creative team behind it."

Steve Bristow, Creativa, said, "Even with your eyes closed, the unmistakable identity of UberEATS shines through, a true sign of a great OOH creative."

2023 Quarter 4:

Also judged on the day was the quarter four Creative Collection 2023 competition, with 32 entries submitted by OMA members including Bishopp, Cartology, goa, GoTransit, JCDecaux, oOh!media, QMS, Revolution360, Scentre Group Brandspace, TorchMedia and VMO.

The quarter four 2023 guest judges were:

· Annabelle Nielsen, Cartology, Brand and Communications Manager

· Flora Lolev, Revo Fitness, Marketing Manager

· Jane Burhop, Common Ventures

· Jerry Yip, LUMOS, Chief of Design & Experience, Co-Founder

Flora Lolev, Marketing Manager at Revo Fitness, said, "R.M. Williams did a great job of grabbing attention in such a saturated market, on George St, in-store and online. The impact of the Outdoor asset was the result of an amazing creative out of the box idea, and the in-store activation delivered an amazing omnichannel experience."

Annabelle Nielsen, Brand and Communications Manager at Cartology, said, "The square campaign was a great demonstration of innovation in out-of-home, with a clear creative concept that would surprise and delight commuters. The claw machine was definitely a standout, strategically located in a high traffic area to stop commuters in their tracks, following through to encourage conversion for those retailers who use Square."

Jerry Yip, LUMOS, Chief of Design & Experience, Co-Founder said, "'With the power of digital technology, there's more creative opportunities in OOH than ever before. The Officeworks Black Friday Sale campaign stood out in the Best Use of Digital category, as it utilised a custom-built real-time feed to update campaign creatives across DOOH-enabled assets, dynamically reflecting current prices and featured products as stock levels changed rapidly on one of the busiest retail days of the year."

The OMA's Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter and awarding a Grand Prix for the year.

Grand Prix and Quarter Four winners are:

2023 Grand Prix
Campaign: Get Almost Almost Anything
Advertiser: Uber Eats
Creative agency: Special Group
Media agency: EssenceMediacom
Printer: N/A
 

Big, Bold and Bright Winner
Campaign: R.M.Williams George Street Store Opening
Advertiser: R.M.Williams
Creative agency: Rizer & R.M.Williams in-house creative team
Media agency: Audience Precision
Printer: N/A

Best Use of Multi-Format Winner
Campaign: Aquaman and the Lost Kingdom
Advertiser: Warner Bros.
Creative agency: C/O Warner Bros. Pictures
Media agency: EssenceMediacom
Printer: Hogarth & JCDecaux

Best Use of Multi-Format Honourable Mention
Campaign: Telstra Christmas
Advertiser: Telstra
Creative agency: The Monkeys
Media agency: OMD
Printer: Grand Print Services/Priority Printing

Best Use of Digital Winner

Campaign: Black Friday Sale
Advertiser: Officeworks
Creative agency: CHEP
Media agency: Initiative
Printer: N/A

Innovation in Out of Home Winner
Campaign: Square Ecosystem: Innovation Pop Up
Advertiser: Square
Creative agency: Square (in-house) x POLY
Media agency: Alchemy One
Printer: N/A

Innovation in Out of Home Honourable Mention
Campaign: Holiday Campaign
Advertiser: Amazon
Creative agency: MBCS (Mediabrands Content Studios)
Media agency: Rufus
Printer: Grand Print Services

Out of Home for Good Winner
Campaign: AAMI Braille
Advertiser: Shift20 Initiative in collaboration with the Dylan Alcott Foundation/AAMI
Creative agency: Special Group
Media agency: OMD Sydney
Printer: Grand Print Services