OOH Industry revenue increased by 6.7% in Q2

The Out of Home (OOH) industry has announced an increase of 6.7 per cent in net media revenue for Q2 2024, reporting $305.4 million, up from $286.2 million for the same quarter in 2023.

"The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in Q2 2024 underscores its robust and agile nature, driving towards the projected annual compound growth rate. Our industry campaign for ANZAC day engaged 10.1 million Australians across 9,000 screens with a donated media value of $4.6 million, highlighting the effectiveness of OOH," says OMA CEO Elizabeth McIntyre.

Digital OOH (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent for the same period last year.

"Marketing via the Out-of-Home (OOH) channel continues to demonstrate significant effectiveness in reaching and engaging audiences. This visibility ensures that messages are seen by a broad and diverse audience, enhancing brand awareness and recall," concluded McIntyre.