Roland DG expands cotodesign compatibility for more personalised experiences

Roland DG announces that cotodesign, an innovative design and print management software package which allows retailers to offer customers a unique in-store experience with the possibility to personalise a wide range of products, is now compatible with more Roland DG devices than ever before.

cotodesign offers an intuitive customer-facing interface for on-demand product personalisation, even in small retail environments such as kiosks and department store concessions, or at pop-ups and events. Tailored to their brand, product range and market segment, retailers can differentiate themselves from their competitors by providing consumers with a positive interactive shopping experience.

In just a few minutes customers can take home their unique personalised item. Customers use the intuitive interface on in-store tablets to select the product they want to personalise and choose from a range of design templates. By connecting to the store’s wi-fi network they can upload their own photos or images from their mobile devices to create a truly unique item. cotodesign software is fully integrated with a selection of Roland DG’s compact and intuitive devices which quickly and safely image the customer’s design onto their chosen product as soon as the order is placed.

The solution is incredibly easy to use and to integrate into a range of retail environments, with a fast learning curve for store staff. Items to personalise include T-shirts, caps, tote bags, jewellery, posters, stickers, smartphone cases, stationery, gifts and more.

cotodesign is compatible with an extended range of benchtop and desktop devices from Roland. The list includes:

• VersaUV LEF series of UV-LED inkjet printers, which can add colour and texture to a huge range of items;

• the VersaSTUDIO BT-12 direct-to-garment printer for the on-demand decoration of cotton T-shirts and accessories;

• the VersaSTUDIO BN-20 printer/cutter, designed for stickers, labels, heat transfers for apparel and more;

• the DGSHAPE LD-80 laser decorator, for luxury foil decoration;

• the METAZA MPX-95 metal engraving machine – perfect for adding personalised text and images to plaques, jewellery and trophies; and

• the compact CAMM-1 GS-24 vinyl cutter, used across the world for the production of decals, stickers and heat transfers.