Entries open for the OMA Creative Awards 2025

L-R Tom Badge, Alana Wood, Elizabeth McIntyre Anri McHugh

The Outdoor Media Association has launched the 2025 OMA Creative Awards season at a Cannes-themed lunch hosted at Sydney’s Museum of Contemporary Art.

The event gathered the 2024 jury and industry leaders, creatives, and OMA members to mark the beginning of the awards season, which will recognise the best in Out of Home (OOH) creative campaigns.

Speaking on a panel with Dee Madigan (Executive Creative Director, Campaign Edge) were the 2024 Grand Prix winners, Alana Wood and Tom Badge (TBWA\Melbourne), who won for their Specsavers Welcome to Melbourne campaign. The duo shared stories from their trip to the 2025 Cannes Lions International Festival of Creativity in France, which was awarded as part of their Grand Prix win.

The luncheon also marked the local trophy presentations from the World Out of Home’s Annual Congress in Mexico City in June this year. The Specsavers campaign won the Creatives Award: Classic category, whilst Lion’s XXXX Gold received Bronze in the new Creatives Award: Special Build category.

Entries for the 2025 OMA Creative Awards are now open. The OMA will announce the winners in early 2026.

“The Out of Home industry continues to thrive both locally and globally”, said Elizabeth McIntyre, CEO of the Outdoor Media Association. “The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel — engaging audiences in real time with real reach, in ever more dynamic, meaningful, and creative ways.”

Entries can be submitted at oma.org.au/creativeaward