ORAFOL launches New Zealand Sales and Distribution Hub

ORAFOL has expanded its footprint in Australasia by launching a dedicated operation in New Zealand and opening a fully operational office and warehouse in Auckland.

The new facility, located at 10 Orbit Drive, Rosedale, brings ORAFOL’s globally recognised portfolio, including ORACAL, ORAJET, ORAGUARD, ORALITE films, and its Adhesive Tape Systems, directly to local customers. The company says the move ensures shorter lead times, local stock availability, and hands-on technical support tailored to the New Zealand market.

“The opening of a fully operational distribution centre in New Zealand marks an exciting milestone in our APAC expansion strategy,” said Alex McClelland, Executive Vice President of Asia Pacific. “This facility will enable us to deliver an elevated level of service and support to both existing and new customers across the region. Our extensive product portfolio spans multiple applications and markets, including Reflective Solutions, Graphic Solutions, Adhesive Tape Systems, and Architectural Design & Branding. The full range of products, along with dedicated technical support, is now available from our Orbit Drive facility.”

McClelland also noted the strength of the newly formed local team, “I’m pleased to share that we have assembled a strong and capable team, led by General Manager Steve Maclean. The team brings extensive industry experience and a deep understanding of the New Zealand market. We look forward to building long-term partnerships and working closely with our customers to grow the ORAFOL brand in New Zealand.”

Steve Maclean, General Manager, says, “Bringing ORAFOL directly to New Zealand has been a long time coming, and I couldn’t be more excited to lead our founding team on this once-in-a-lifetime chapter. The decision to launch locally is a direct response to what customers have been asking for: focus from a supplier, fast, nimble and locally empowered, and ultimately a direct relationship with the manufacturer. ORAFOL New Zealand is here to deliver exactly that. Our passionate team is proud to be part of a business culture that prioritises investment in creating better products & solutions to solve more problems, not cheaper ones that create more.”

With its fully operational New Zealand hub, ORAFOL says it is positioned to support projects ranging from fleet branding and national signage rollouts to high-visibility reflective applications, providing Kiwi businesses with global innovation and responsive, local service.