Avery Dennison USA launches Neo Matte Black PPF

Avery Dennison has released NeoMatte Black Paint Protection Film (PPF), calling the ew product an “exiting addition” to its premium wet-apply colour PPF line. The new film joins the Neo Noir Gloss Black PPF giving installers and car enthusiasts two popular black aesthetics backed by superior protection.

Neo Matte Black is designed for drivers who seek a sleek, modern style and noticeable colour depth. Its non-reflective finish offers dramatic restyling, a stealth aesthetic, and the lasting protection of a paint protection film.

The science-driven innovation of this unique polyurethane technology provides defence against rock chips, scratches, road debris, and long-term weathering. At a robust total 8.5 mil thickness, the film ensures the style is matched by enduring protection. The wet-apply film also offers excellent adhesion, self-healing performance, a hydrophobic topcoat, stain resistance, and outstanding conformability around curves and recesses.

Avery Dennnison says installers will find Neo Matte Black highly versatile and installer-friendly. It can be applied as a full wrap for a complete colour change or used to create stunning accents. The exceptionally smooth finish enables installers to consistently deliver impressive results.

“We believe car owners shouldn't have to choose between a show-stopping finish and long-term durability. Neo Matte Black is the embodiment of that promise,” said Brittany Folino, senior product manager, Avery Dennison Graphics Solutions. “It’s the impressive blend of modern, aggressive styling and guaranteed protection that our installers can confidently stand behind.”

This product has initially been launched in North America.