MOVE Go Live Announced for March

The OMA has confirmed that MOVE, its new audience measurement tool for Out of Home (OOH), will be live from Monday, 09 March 2026.

Outdoor Media Association (OMA) media owner members and media agency MOVE license holders can book new campaigns using MOVE data from this date.

The official transition to MOVE will then be effective as of Monday, 16 March 2026 – with MOVE becoming OOH’s united currency and the only industry standard for campaign planning, buying and reporting moving forward.

MOVE has been built by the OMA collaboratively with rigorous oversight. It is fully backed by its members, the OOH industry, Media Federation of Australia (MFA) and its Outdoor Futures Council (OFC).

“MOVE is a testament to what can be achieved through industry collaboration and a unified determination to achieve the benchmark standard for media channel planning.  I can’t wait for media owners and buyers to have official access to the platform on 09 March, begin planning new campaigns and gaining unprecedented levels of insight and measurement for their clients,” says Outdoor Media Association and MOVE CEO, Elizabeth McIntyre

Media Agencies and Brands will not be able to book new campaigns on MOVE 1.5 after 16 March.