CPH Group Rebrands as ProGrafik

CPH Group, a long-established supplier to the signage and wide-format print industry, has announced a rebrand to ProGrafik, saying this marks a significant new chapter for the Australian-owned and operated business.

The rebrand reflects the company’s evolution into a modern, national trade supplier, bringing more than 60 years of industry experience under a name that more clearly represents its professional customer base and its focus on quality, performance and reliability.

CEO Tristan Hornsey says the new name reflects the company’s evolution from a family hardware and paint store in the 1940s into a national supplier trusted by printers, signmakers and installers.
“We’ve supported the industry for more than six decades,” Hornsey said, “ProGrafik gives us a fresh and focused identity, one that matches our ambition, our expanding product range and the support we provide to customers across the country.”

ProGrafik will continue to operate with the same ownership, team, product range and service model. Hornsey notes that customers will continue to receive the services the business is known for, backed by a renewed commitment to innovation, streamlined ranges and improved digital ordering.
“The ProGrafik brand has been developed to bring greater clarity to the market and create a stronger, more cohesive identity. It also aligns with ongoing investment in product development, including a new range of

ProGrafik-branded products, as the business continues to expand its footprint and support the evolving needs of the industry.”