JCDecaux launches global programmatic campaigns on its network

JCDecaux has announced the global expansion of its programmatic Digital Out-of-Home (pDOOH) media solution. Building on the 2024 launch of the first global airport programmatic offer, JCDecaux has now extended the service to street, transport, and retail environments, offering an end-to-end solution for worldwide campaign deployment. The pDOOH media solution allows brands to connect with audiences throughout the consumer journey globally, across all JCDecaux’s environments.

Leveraging JCDecaux’s global footprint and programmatic expertise, the solution provides advertisers with a single point of contact to execute targeted, dynamic campaigns that encompass:
•    Comprehensive coverage across airports, streets, transport hubs, and retail environments via a network of over 30,000 premium digital screens;
•    Instant, real-time, and seamless activation of campaigns in over 35 markets;
•    Fully programmatic, data-driven, and measurable campaigns.

Part of JCDecaux’s AdTech suite, the solution is available exclusively through VIOOH Supply-Side Platform (SSP). It can be activated via Displayce and more than 55 other integrated Demand-Side Platforms (DSPs).

The company says the launch reinforces its pioneering role in AdTech for the Out-of-Home industry by building the digital infrastructure for simpler, data-driven storytelling on a global scale. A key growth driver, Digital Out-of-Home (DOOH) media is fuelled by strong programmatic revenue growth as advertisers increasingly adopt programmatic buying.

Clément Lion, DOOH & Programmatic Sales Director JCDecaux France & Chairman of Global JCDecaux International Programmatic Council (IPC), says, “By bridging all physical environments within a unified digital framework, we offer advertisers unprecedented access to global audiences, bringing to brands worldwide outdoor advertising that is both more accessible and more impactful. This ensures the right message is delivered at the right place and time.”

“We believe global storytelling should be simple. This initiative reflects our commitment to excellence by removing barriers to global Out-of-Home media, offering a streamlined and efficient way to connect with consumers everywhere,” adds Dallas Wiles, Co-Chief Executive Officer JCDecaux UK & Chairman of Global JCDecaux Sales & Marketing Committee (SMC).

Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, says, “By introducing the world’s first truly global programmatic DOOH media solution, we are taking a major step forward in making out-of-home even more flexible, accountable and easy to buy for our clients. Building on the rapid digitisation of our portfolio in key markets such as the UK and Brazil, and the strong development of programmatic in Germany, this innovation demonstrates our ability to combine the power of our premium assets with data and technology to deliver more effective, brand-safe and measurable campaigns at scale.”