Enfocus, Elitron and EFI collaborate at Printing UNITED

Enfocus, has revealed an innovative way of attracting visitors to its booth at PRINTING United – bespoke fridge magnets for every attendee. 

Each fridge magnet will be photographed, printed, and cut live at the show. Visitors to Enfocus will experience the power and versatility of Switch automation in collaboration with Enfocus partners EFI and Elitron. 

Attendees will have their photographs taken at the Elitron booth, printed at the EFI booth, and cut at Elitron, all as part of a single seamless workflow. Piet De Pauw, Head of Marketing at Enfocus, said, “There’s no better way to demonstrate the power of Switch automation than to give attendees something tangible they can take home with them.” 

The magnets are just one part of an action-packed, baseball-themed Enfocus showcase at this year’s PRINTING United, with the booth themed around the Oscar-nominated, Kevin Costner-starring movie Field of Dreams. In addition to going hands-on with a range of Enfocus tools and apps, visitors will also get to turn their pictures into their very own collectable baseball cards or one of Enfocus’ much-loved ‘mini-me’ standees. 

“In today’s print industry, it can be hard to cover all your bases,” said De Pauw. “It’s easy to miss the occasional customer curveball like missing eyelet holes or an incorrect bleed. Automation is the only way you can ensure every print job is a home run, and we’ll have our bases loaded on the booth to make sure visitors get to experience the benefits of our suite of automation tools for themselves.”