eStickers Enhances Production Capabilities with HP Latex 700 W

eStickers has bolstered its printing capabilities with the introduction of the HP Latex 700 W, a strategic upgrade aimed at improving production efficiency and meeting increasing customer demand for high-quality prints. After using the HP Latex 360 for several years, the decision to upgrade came naturally as the company looked to further enhance flexibility and output.

According to Anthony Khoury, Director at eStickers, the new printer has been a game changer for the business. "The print quality of the HP Latex 700 W is outstanding, which is crucial for our business. The ability to handle white ink jobs alongside regular printing has allowed us to meet diverse client needs more effectively," he said
The flexibility of the HP Latex 700 W stands out, particularly in its ability to handle multiple jobs with varying colour profiles simultaneously—something the older equipment couldn’t do. This not only improves workflow efficiency but also reduces production time. The added capability for white ink applications has opened new doors for eStickers, particularly in areas like window stickers and indoor packaging.

The company partnered with Ball & Doggett for this purchase, saying the decision was an easy one. “We’ve had a longstanding relationship with Ball & Doggett, and their support and service have always been reliable,” Khoury noted. This partnership has ensured seamless integration of the new technology into eStickers’ operations, allowing for a smooth transition and minimal disruption.
With the HP Latex 700 W now fully integrated, eStickers is well-positioned to continue delivering high-quality products while meeting tighter deadlines and expanding its service offerings.