Cactus Imaging’s Keith Ferrell discusses automation on FESPA TV

FESPA TV hosts a talk from Cactus Imaging’s GM of Operations, Keith Ferrell, discussing how automation is becoming a key part of the printing process and looking at ways to ensure that print service providers can keep up with the competition.

The talk can be viewed at https://www.youtube.com/watch?v=SlSShRcgG0Y

Keith addresses the following topics in the talk:

- How printers can stay relevant in a digital world.

- The question of whether automation is the key to unlocking superior productivity

- Ways to avoid sacrificing print quality over speed

- Other factors that come into play where quality is concerned

“It’s very important from a technology point of view that you develop speed, and where that comes from is technology and certainly automation,” said Keith in the talk pointing out, among other things, that:

- To take on the digital aspect of the game, you’ve got to be quicker and smarter.

- You cannot sacrifice quality for speed.

- Substrates are just as important as equipment.

“It’s not just a matter of picking a piece of vinyl, printing on it and hoping for the best. There’s a lot more involved to it,” he concluded in the talk.