Visual Impact Brisbane - 2 Weeks to go!

Bringing the latest solutions, technologies, services, and expertise together under one roof is the unique value proposition for industry trade shows, and Visual Impact Brisbane is set to deliver.

Businesses looking to invest in their future success would do well to take advantage of what’s on offer. The show, runs from 17-19 July at the Brisbane Convention & Exhibition Centre, is fully subscribed, giving visitors the broadest possible range of solutions to explore. Coupled with a lively program of snappy, focused seminar sessions that have been reimagined especially for Brisbane, show organisers aim to provide the best possible value for visitors.

“This is the first show in Brisbane for more than six years, and we are expecting that businesses will be keen to see, explore and evaluate the latest that industry suppliers have to offer,” says Charly Blades, Events Manager for the show’s organiser, Visual Connections.

Visual Impact is Australia’s only dedicated show for the sign, display and graphics sector, bringing a diverse showcase that covers signage, displays, routing and engraving, laser cutting, wide-format and textile printing, LED, promotional products and more.

This year, Blades says the focus will be on improving productivity and profitability.

“With the current economic situation, ongoing global instability, staff shortages and other challenges, business owners and key decision makers are looking for ways to increase profitability, create new revenue streams, and make the very best use of their people.

“The right technology – both hardware and software – can support this, not only by increasing capacity but by improving efficiencies, reducing touch points, enhancing workflows and reducing costs. All those things are expected to be key points of discussion at Visual Impact.”

The show, supported by Platinum Sponsor Roland DG, Gold Sponsors Epson, HP, Spicers, Trotec and Graphic Art Mart, will have plenty on show, with a list of exhibitors covering virtually every facet of the sector.

“The floorplan is looking great,” says Blades. “It’s a really good mix of the big, well-known suppliers who can offer such a broad range of solutions and the smaller or niche providers who add so much with their focused solutions, new ideas and innovations. Whatever part of the industry you are in, there’s sure to be plenty of interest.”

This will be complemented by a ‘reimagined’ seminar program featuring ‘Expert Connections’ sessions providing insights on trends and the ‘big issues’ and ‘Market Connections’ sessions, which will be more product or technically-based.

“Whatever time you can invest in attending the show, we want to ensure you get the best possible value,” says Blades. “These sessions will be short and sharp and will focus on connecting the audience with the presenter, not only delivering a more targeted and personalised experience but also fostering connections that will deliver ongoing value.”

Featured presentations will include sessions on pressing issues like sustainability, workplace satisfaction, apprenticeships and training, and market trends, as well as technical presentations on everything from media to heat printing and transfers and from colour management to growing décor applications.

Presenters so far confirmed include Myra Anwar, Chief People & Culture Officer with Smartech; Ben Carroll, Managing Director of Velflex; Fiona Jacklyn, Business Development Manager at MEGT; Zeff Lowe, Business Development Manager – Signage & Fabric – Southern States & WA for Epson Australia; London Mills, Strategic Projects & Sustainable Green Print for Visual Media Association and Ryan Warby, National Business Development Manager – Sign & Display for Epson.

There will be a workshop on channel lettering run by LetterTech and Bounce LED – bookings can be made via the Visual Impact website – and popular ‘Try-A-Trade’ activities run by TAFE Queensland representatives and industry volunteers, who will be on stand to chat to secondary school students and engage them in activities including tee-shirt printing, traditional signage and hand lettering, laser engraving and vinyl application. The full range of Sign & Print Career Connections resources will also be available.

“In all, it’s a comprehensive offering and one which is sure to be welcomed by businesses keen to gather the information, ideas and inspiration they need to stay ahead of the curve and plan for future success,” Charly says.

Visual Impact Brisbane will run from 9 am to 5 pm on Wednesday, 17 and Thursday, 18 July, and from 9 am to 4 pm on Friday, 19 July, at the Brisbane Convention & Exhibition Centre at South Bank. To find out more or register for the show, go to Visual Impact 2024 Visitor Registration Form (entegy.events)