Out of Home full year results for 2019 – industry maintains growth position

The Out of Home (OOH) industry has announced an increase of 1.5% on net media revenue for 2019, reporting $935.5 million, up from $921.6 million* for 2018.

Digital out-of-home (DOOH) revenue showed an increase over the recorded 52%* for the same period last year. 2019 revenue accounts for 55.8% of total net media revenue year-to-date (exclusive of commission, production and installations).

The strongest category performer (percentage-wise) was transport, including airports, accounting for $169.4 million net media revenue, up from $159.4 million in 2018.

Roadside billboards (over and under 25 square metres), was down 1.91% on the previous year, with net media revenue of $369.4 million ($376.6 million in 2018), but roadside other (street furniture, bus/tram externals, small format) was up slightly, by $9,600, at $266.5 million.

Category retail, lifestyle and other recorded increase at $130.2 million ($128.8 million in 2018).

“Last year marked our tenth consecutive year of growth – reflecting advertiser trust in the channel and investment into a data-driven digital network. Out of Home has proven to be a true broadcast medium and plays an ever more important role in the community, as seen with OMA members’ support for the bushfire appeal,” said Charmaine Moldrich CEO, OMA.

“The latter part of 2019 was a challenge for the advertising industry as a whole. We are pleased that Out of Home maintained its position as one of a few growing media channels,” she continued.

“Out of Home has the advantage of being ‘always-on’ and plays an essential role in the media mix. Our relative stability in a difficult market environment reflects our inherent value to advertisers,” concluded Charmaine.

* Previously released revenue figures have been adjusted to reflect changes in the OMA membership.