Industry Associations to meet at Industry Summit

The Visual Media Association (VMA) has invited the national industry associations to explore common initiatives and collaborations. The Summit, scheduled for April in the VMA Head Office in Mulgrave Victoria, will bring attending associations together in a formal setting. The initiative seeks to build a stronger collective voice, share insights, and develop initiatives that drive improved deliverables for all members and industry.

Thus far, the VMA reports that it has invited the Australian Paper Industry Association, Australian Sign and Graphics Association (ASGA), Country Press Association, FESPA Australia, FPLMA, the LIA, Women in Print and Visual Connections.“With so many important initiatives being worked on across our industry, this Summit provides an opportunity to align our efforts, discuss challenges, and develop common strategies in a more formal setting,” commented Kellie Northwood, Chief Executive Officer of the Visual Media Association.

Northwood added examples of current collaborations, saying, “We all work together today, Visual Connections and VMA unite to bring PacPrint to the industry; we all support Women in Print and more; that said, the opportunity to build a framework of more or improved activities we can develop for our broader industry cannot be a bad thing.” The VMA says it will focus at the initial meeting on developing a working document to represent the industry in the pending federal election briefings, with industry bodies across Australia invited to contribute their perspectives to ensure a unified and impactful message is delivered to all political parties.

“The federal election presents an opportunity for our industry, and we can seize this window to present a coordinated advocacy agenda,” Northwood continued. “We encourage all associations to share their input, ensuring the issues that matter most to our members are heard loud and clear.”