Immersive Digital walkway installed at Melbourne Airport

oOh!media, has unveiled its latest innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway.

Measuring the same length as an Airbus A350, this state-of-the-art floor-to-ceiling installation stretches 66 metres and is 2.25 metres high. It will welcome and engage international passengers arriving at Melbourne’s Tullamarine Airport, Australia’s largest 24-hour international gateway. The launch advertising partners include Commonwealth Bank and Vodafone.

Paul Sigaloff, Chief Revenue and Growth Officer at oOh!media, says, “The sheer size of the digital immersive experience at Melbourne Airport makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home.

“This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact, including Commonwealth Bank, Vodafone, and more.”

Redefining airport advertising in the Southern Hemisphere, the digital immersive wall is the final touchpoint before Duty-Free.
Positioned to capture the attention of visitors attending Melbourne’s world-class events, such as the Australian Open and F1 Grand Prix, this standout Out of Home experience guarantees a lasting impression as they step into the city.