FESPA 2023 adds “Personalisation Experience” to the Global expo

FESPA Global Print Expo 2023 and European Sign Expo 2023 return to Messe Munich, Germany, from 23-26 May 2023, with a mission to share ‘New Perspectives’ with print and sign professionals who are setting out their strategies for future success.

FESPA is launching a brand-new Personalisation Experience to run alongside FESPA Global Print Expo. This stand-alone event, located at the heart of the show, will centre around an exhibition space open to all FESPA Global Print Expo and European Sign Expo visitors, offering an experiential showcase of products and solutions for personalisation.

A multi-day Personalisation Experience conference will include individual content streams dedicated to personalised loyalty marketing, sportswear and fashion customisation, bespoke interiors, and personalised packaging, featuring more than 50 expert speakers.

The experience is primarily designed for brand owners, retailers, marketers, agencies, and membership and loyalty organisations seeking to enhance or differentiate their offerings with personalisation and customisation. Print service providers and fulfilment houses wanting to put personalisation at the heart of their service offering will also gain valuable practical knowledge and insight.

Duncan MacOwan, FESPA’s Head of Marketing & Events, explains: “Personalisation has been a hot topic within our community for some time. Forward-thinking print businesses have seen the opportunity for individualisation that came with the shift to digital production, though many have yet to fully embrace it. Now we’ve reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.

He continues: “Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation are sharpening their competitive edge, creating value and increasing market share. With the launch of Personalisation Experience, we want to help delegates grasp the commercial value of personalisation by hearing actual business cases and seeing real-time customisation in action. By de-mystifying personalisation and demonstrating what’s possible, we can turn bright ideas into profitable reality.”

More than 330 exhibitors are already contracted for the show in Berlin, and Brother, EFKA, HANGLORY, Mimaki and Surfex Coverings are confirmed as sponsors.

“Helping our global community to build profitable, sustainable businesses is at the heart of FESPA’s mission”, explains Michael Ryan, Head of FESPA Global Print Expo. “The businesses that have come through the pandemic have already learned the importance of agility and flexibility. Now they’re facing a new set of challenges and need to explore different avenues for profitable growth. That’s why our 2023 event campaign leads with ‘New Perspectives’. We’re inviting printers and sign-makers to come with open minds, ready to look at problems from different angles and challenge established perceptions to unlock growth opportunities.”

FESPA’s popular Printeriors interior décor feature will now be incorporated within the Personalisation Experience, showcasing a variety of individualised interior spaces curated by FESPA Textile Ambassador Debbie McKeegan. Delegates will have the chance to define, order, and collect personalised items from participating sponsors within the exhibition.

The Sustainability Spotlight showcase will return to the 2023 event for its second year, again offering visitors a chance to learn more about improving their environmental performance and credentials at a time of increasing urgency around sustainability.

FESPA Global Print Expo will also host the FESPA Awards 2023, with a gallery of shortlisted entries from printers worldwide accessible to visitors for the first time since 2020. Award submissions close on 25th January 2023.

World Wrap Masters returns, offering visitors the chance to see European vehicle wrappers compete for the title of World Wrap Master Europe 2023, followed by the regional competition winners in the World Wrap Masters final. In addition, the event will offer live demonstrations from industry experts.

On the evening of Thursday, 25th May, FESPA will once again host a party at Pasha Night Club in the heart of Munich. More information on the event and tickets will be shared closer to the show.

Online visitor registration for all events will open in February 2023.