OMA launches latest Creative Awards for best OOH Campaigns

The Outdoor Media Association (OMA) has launched the 2024 OMA Creative Awards, a new annual programme celebrating the best of Out of Home (OOH) advertising creativity.

“Creativity is pivotal to delivering impactful and engaging Out of Home campaigns. Our unmatched national presence across streets, transport hubs, retail spaces, classic and digital formats provide endless opportunities for innovation,” says Elizabeth McIntyre OMA CEO. “The OMA Creative Awards shine a spotlight on our finest creative minds and the freshest work driving OOH’s ongoing success. Sending our inaugural Grand Prix winners to Cannes this year is also a fitting way to reward and support our world-class creative talent.”

This year’s Grand Prix-winning creative team will be awarded a trip to the prestigious 2025 Cannes Lions Festival of Creativity in June, including return flights, accommodation in Cannes and a Festival Pass. 

The OMA is offering complimentary entry for the first year to celebrate the launch. The new awards have been streamlined into six categories.

The new categories are:
•    Best Classic Campaign
•    Best Digital or Programmatic Campaign
•    Best Innovation or Sustainability Campaign
•    Best Multi-Format Campaign (3+ formats)
•    Best Small Format Campaign
•    Best Special Build Campaign

Entries are open to campaigns from 1 January 2024 to 31 January 2025 and will be judged by a panel of industry leaders with expertise in creative, marketing, and OOH.

Building on the success of the OMA’s previous Creative Collection programme, the association says the new awards celebrate outstanding creative work and innovative ideas across all outdoor formats.

Entries close on 7 March. For more information, to download the entry kit or to enter, visit oma.org.au/creativeawards