WrapFest returns to Silverstone amid vehicle customisation boom

WrapFest returns to Silverstone amid vehicle customisation boom. Organisers, FESPA, say the event will be a hub for growth, networking, and innovation within the wrapping and customisation industry.

The 2024 edition will return as the industry continues to flourish. Straits Research reports the market for automotive wrap films is set to reach over $25 billion by 2030, with Europe a critical region for the industry.

A range of experts from the world of design, materials innovation, and installation will collaborate with WrapFest to develop the agenda and activities across the two days, with the show built around attendee interaction.

Key highlights of the programme include:

WWM UK - the UK leg of the global wrap competition, the winner of which will qualify to compete in the WWM Series final in Berlin

Wrap Talks – a two-day programme featuring a range of talks, offering attendees insights into the latest industry trends

Wrap Party - an opportunity to network with wrap leaders.

Over fifty Live Demonstrations - an opportunity to get hands-on with the latest materials and tools while learning productivity hacks from our learning partners, such as The Wrap Institute

Simulator Racing – racing around a virtual track of Silverstone, with prizes to be won

Wrap Warrior - an opportunity for everyone to test their nerve and skills in this quick-fire format.

Building on the success of the inaugural show in 2023, WrapFest 2024 will place a heightened focus on education and training. Recognising the growing demand for skill development in wrapping, detailing, and the automotive industry, WrapFest has partnered with The Wrap Institute as the official Learning Partner to deliver comprehensive training through workshops, seminars, and demonstrations. At the show, The Wrap Institute team will share their expertise, developed from years of global installation experience, to provide interactive sessions on the latest techniques, materials, and trends in vinyl installation, supporting seasoned professionals and newcomers alike in building their skill set

With over 50 exhibitors and 75 brands expected to participate, including 3M, HP, Metamark, and Grafityp, WrapFest 2024 promises to showcase various business opportunities, products, tools, and solutions for vinyl installers and business owners. From cutting-edge materials to innovative equipment, exhibitors will offer a comprehensive range of resources (i.e. printed paint protection, Architectural film, Window tints, Colour Change film) to help installers stay competitive and efficient in today's market.

The latest developments in the space include colour-changing paint protection film (PPF). Textured vinyl wraps will also be a trend to look out for in 2024, with exhibitors showcasing the latest textures available at the expo.

WrapFest showcases a wide range of products, tools, and solutions for vinyl installers, offering visitors access to the newest innovations and technologies from its exhibitors and sponsors. From cutting-edge materials to cutting tools and equipment, exhibitors at WrapFest present an open source of resources to help installers and business owners stay competitive and efficient.