Avery Dennison Launches New Digital Print Solutions

Avery Dennison Graphic Solutions has today launched a new generation of digital print films to empower businesses in Australia, New Zealand, and Southeast Asia to create durable inspirations on walls and vehicles quickly and easily

The new Avery Dennison MPI 2904 Easy Apply™ is a smooth glossy, flexible vinyl film designed for vivid and high-quality digital print performance. It delivers excellent value for vibrant and creative applications with intermediate durability requirements, including; outdoor signage, murals, indoor and outdoor advertising, floor graphics, and even fleet vehicles with flat surfaces or simple curves. Complementing the MPI 2904 Easy Apply are the new Avery Dennison DOL 2960 Gloss and DOL 2980 Matte over-laminates that give users improved handling efficiency and superior finished graphics.

“With life returning to pre-pandemic norms, owners and managers of corporate offices and public spaces are eager to offer employees, customers and visitors refreshing new looks and experiences,” said David Newman, Senior Marketing Manager for Graphics Solutions in the Asia Pacific, Avery Dennison. “This launch is the result of our focus on customers’ needs to reduce   inventory and maximise application options. The MPI 2904 Easy Apply is a dependable solution for converters, designers and building owners to use for multiple applications quickly and easily.”

“Our production teams were able to achieve sharp and smooth printing results with minimal fuss using the Avery Dennison MPI 2904 Easy Apply. It was a seamless process, and we have, in fact, used the MPI 2904 for a large client with confidence,” said Luke Parisella, Operations Manager, Image Box Group who was one of the early adopters of the new product.

The new MPI 2904 Easy Apply film can be used together with either the DOL 2960 Gloss or DOL 2980    matte over-laminate. With Easy Apply™ adhesive technology, the new film has air egress channels to eliminate bubbles and wrinkles during application easily.

The films are backed by the Integrated Component System (ICS) Warranty Program, and have undergone extensive and comprehensive testing.