Out-of-home Industry revenue up in FY24 Results

The OMA has released full-year net media revenue results for Out Of Home (OOH) including the category breakdowns for 2024.

The industry saw a total increase of 8.07 per cent on net media revenue in 2024.

In previous reports, net media revenue for 2024 increased to $1,301.8 million, up from $1,193.7 million for 2023 across the following categories:
Category figures 2024:
• Roadside Billboards (over and under 25 square metres) - $540.7 million
• Roadside Other (street furniture, bus/tram externals, small format) - $291.8 million
• Transport (including airports) - $172.9 million
• Retail, Lifestyle and Other - $296.4million

Category figures 2023: 
• Roadside Billboards (over and under 25 square metres) - $516.3 million
• Roadside Other (street furniture, bus/tram externals, small format) - $271.3 million
• Transport (including airports)- $141.2 million
• Retail, Lifestyle and Other - $275.7 million

Digital Out of Home (DOOH) revenue accounts for 75.2 per cent of total net media revenue year-to-date, an increase over the recorded 73.4 per cent for the same period last year.