Velflex acquires Flexi-Print in Heat Transfer Market Consolidation

L-R Ben Carroll Velflex and Shane Black Flexi-Print

Brisbane-based heat transfer specialist Velflex has completed the acquisition of Flexi-Print, bringing together more than a century of combined industry experience in garment decoration.

The merger, which became effective on July 14, 2025, unites two established players in the heat transfer sector. Flexi-Print, founded in 1972, has been operating for over 50 years as a specialist in sports numbering and screen-printed plastisol transfers, serving clubs, manufacturers, and apparel brands across Australia.

According to Ben Carroll from Velflex, the combined entity will operate as "one unified team, combining our expertise, production power and product range to give you a complete heat transfer solution under one roof."

The acquisition creates a manufacturing operation spanning two sites, with facilities in Brisbane and Wodonga. This geographic spread positions the company to serve customers across Australia's eastern seaboard more effectively.

The merger expands Velflex's product capabilities, particularly in plastisol transfers and sports numbering—areas where Flexi-Print has established a substantial market presence over the past five decades. The combined operation will offer customers access to both companies' technologies, including UltraColour, direct-to-film (DTF), and heat transfer vinyl (HTV)

 "Flexi-Print was the benchmark when we started Velflex. To now bring both brands together under one roof is a dream come true. Velflex has always admired what Shane's family and the Flexi-Print team built — with several of my own family working there over the years. This isn't just a business decision — it's a full-circle moment for both our families," concludes Ben Carroll, Managing Director Velflex.