PRINTING United Alliance announces strategic programs for AI

PRINTING United Alliance has announced a series of strategic programs, resources, and partnerships that provide members with the knowledge, tools, and support needed to navigate the revolutionary shift in business and production due to AI. 

“As the industry’s leading member-based printing and graphic arts association in North America, the Alliance is committed to helping our members and the broader printing community stay ahead of emerging technologies like AI,” says Mark J. Subers, Chief Innovation Officer, PRINTING United Alliance. “This is the biggest industry shift since the internet, and we are proud to serve as the guide for our members on this journey.”From participation in groundbreaking events to publishing industry research and launching hands-on educational offerings, the Alliance aims to equip printing companies to harness the full potential of AI. 

The Alliance partnered with Steve Metcalf and IMAGINE AI Live to deliver the “AI Innovation for Print Leaders” workshop at the recent IMAGINE AI Live event in Las Vegas—a landmark initiative to assess AI readiness across the print industry. Almost 75 print executives participated in the session, supported by key sponsor partners Heidelberg, Koenig & Bauer, and Print ePS. The workshop offered critical insights into how print businesses engage with AI and what they need to advance their adoption.
Print ePS Chief Product Officer, Nick Benkovich, says, “The Alliance continues to be the trusted source for industry information, events, and leadership on critical issues that can positively and negatively impact our industry. The pragmatic, unbiased, and well-researched nature of the Alliance means that it is well recognised as the go-to organisation when looking for understanding of critical topics like AI.”

 Artificial intelligence will take centre stage at the PRINTING United Expo 2025, occurring October 22–24 in Orlando, Florida. A new dynamic PRINTING AI Pavilion is planned for the show floor where attendees can explore real-world AI solutions, connect with sponsors, attend expert-led micro sessions, and engage with educational resources and tools developed by the Alliance. The space will also feature the “AI Wall,” a curated visual guide to all AI-driven technologies across the Expo. Whether new to AI or already exploring advanced tools, this activation is designed to deliver insight, innovation, and practical application to attendees in one centralised hub. The Expo will also feature dedicated AI education sessions and expert panels. 
Attendees exploring AI for the first time or looking to deepen their understanding will find a one-of-a-kind opportunity to learn from the best, see solutions live, and network with peers on the front lines of innovation, says the Alliance. 
 
Building on the original 2024 AI in the Printing Industry white paper, the Alliance intends to publish an expanded and updated version in 2025. This resource offers expert perspectives, real-world case studies, and actionable insights for printers and suppliers exploring AI’s role in operations, marketing, automation, and customer experience. The white paper can be accessed here https://www.printing.org/library/business-excellence/economics-forecasting/industry-reports#AI]