Kelly Harvey promoted at oOh!media NZ in leadership restructure

Current Head of Marketing oOh!media New Zealand, Kelly Harvey, has been appointed to a newly created role as Head of NZ. The promotion comes as the NZ office announced a leadership restructuring, including the departure of General Manager New Zealand, Nick Vile.

 “As outlined in our Half Year Financial Results in August, as part of the conclusion of the Auckland Transport contract, we’re reshaping our New Zealand operations. These changes will align with future opportunities and the next chapter for our New Zealand operation. We will continue to transparently work with our team during this consultation period,” said oOh!media CEO ANZ, Cathy O’Connor.

As part of this process, the company has confirmed that Vile will step down in early 2026, noting his “extraordinary 15-year career with Adshel and oOh!media,” adding, “Nick has played a pivotal role in shaping the out-of-home industry in New Zealand, leading with integrity, innovation, and heart.”

“From guiding the integration of Adshel into oOh! in 2018, to steering the business through major success, milestones, and challenges, Nick’s leadership has been instrumental in maintaining market leadership and building a team culture admired across the industry.”

Harvey, stepping into the newly created role, will lead the realigned NZ business, focusing on long-term success and ongoing delivery for advertisers, commercial partners, and the public.
She brings over seven years of experience in the out-of-home sector, including six years leading oOh!’s marketing efforts in New Zealand. The company says her appointment reflects her deep market knowledge, creativity, and collaborative leadership style and is a testament to Vile's talent development and succession planning.

In addition to the leadership changes, oOh!media is working through the broader structural changes across the NZ business. As the consultation process continues, further updates are expected over the coming weeks.
Reflecting on the transition, Vile said, “It’s been an incredible journey, and I’m proud of everything we’ve built together. After 15 years, it feels like the right time to step aside and make space for new leadership. I’m excited about what’s next and deeply grateful for the people, partnerships, and purpose that have defined my time at oOh!,”

Harvey added, “I’m honoured to step into this role at such a pivotal time for our NZ business. I’m committed to building on the strong foundation Nick has created and excited to work with Robbie Dery and the AU team, and lead our team into the next chapter and continue delivering for our partners and communities.”.