Gawk goes in house after 8 years with oOh!media

Gawk Outdoor has announced it is taking agency sales in-house. Starting 12 January 2026, agencies and advertisers will no longer be able to book Gawk’s 422+ static and 64 digital billboard faces through oOh! Media.  

Gawk has built a dedicated internal agency sales team, which includes Tim Stevenson as Group Agency Director, Heidi Lawrie, who continues to lead Victoria as Agency Sales Director; new hires Mitchell Madeley, Khayam Jeffrey (Sydney) and Sam Liistro (Melbourne) as Group Sales Managers; and Inese White and Akansha Sharma take the reins as Agency Sales Coordinators.

Gawk says the team will work directly with agencies nationwide, providing knowledge of regional OOH and access to a comprehensive network of OOH in regional South-East Australia.
Gawk’s Director, Luke Course, said, “We could not thank oOh! Media enough for their support over the last 8 years. It has allowed us to grow our business rapidly and we recognise their important contribution. We are confident we will look back on them as our first serious girlfriend, but now it is time to play the field ourselves and have some fun!”

 “We've been the best-kept secret in regional out-of-home. oOh! was our first love, but we've built a talented team, the momentum, and a large-scale communications platform to flirt with the whole industry,” added Tim Stevenson, Group Agency Director.

Gawk says the move will cement it as a leading force in regional out-of-home advertising. Its network spans more than 422 static and 64 digital billboard faces across Victoria, South Australia, and New South Wales.
The company opened its first New South Wales office in Erina this July and is shortly opening a Sydney office, giving it a permanent team based in NSW.