Out of Home Industry Continues Q2 Growth

The OMA has announced a 19.36% increase in the Out of Home (OOH) industry net media revenue for Q2 2025, reporting $363.6 million, up from $304.6 million for the same period in 2024.
Digital OOH (DOOH) revenue now accounts for 76.3% of total net media revenue year-to-date, up from 74.5% last year.
OMA CEO Elizabeth McIntyre says, “The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix. With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.
“Our members continue to give back, with this year being the sixth annual RSL partnership. Over 4,600 assets nationwide displaying the That’s the ANZAC Spirit campaign and reaching over 8.3 million Australians. Since 2020, our members have donated over $35 million in advertising value towards the RSL’s national commemorative campaigns.”