OMA reports strong momentum for Out of Home in Q3

Australia’s Out of Home (OOH) industry continues to surge, recording a 9.51% lift in net media revenue to $344.1 million for Q3 2025, up from $314.3 million for the same period last year.

Digital Out of Home (DOOH) revenue now represents 76.5% of the total, reflecting a two-point increase from 2024 (74.5%) as advertisers continue to embrace dynamic digital formats.

OMA and MOVE CEO Elizabeth McIntyre said the third-quarter results underscored the continued strength of the channel.

“Q3’s results reinforce what we already know — Out of Home is a high-impact channel that delivers for both brands and their audiences. I’m especially excited about the next iteration of MOVE, which will offer more granular data than ever before to further support the sector’s growth.”

The OMA added that the next iteration of MOVE, the industry’s audience measurement platform, will launch between February and March 2026. This update will deliver greater data precision and unlock seasonality insights across both metro and regional markets, improving campaign planning and accountability across all OOH formats.