JCDecaux launches ‘Thank You’ OOH campaign for essential services workers

JCDecaux has launched a series of Out of-Home campaigns across its extensive network to thank essential workers and support local businesses and charities across Australia.

JCDecaux will host the series of community messaging campaigns across its large format and Smart Frame digital and transit platforms around Australia, in addition to providing support for Government health campaigns.

The “Thank You” campaign, created by JCDecaux’s in-house creative team, thanks those people in essential services, working to help our nation get through the fight against COVID-19. These include doctors, nurses, pharmacists, teachers, aged care workers, childcare workers, farmers, supermarket and warehouse workers around the country, as well as delivery drivers and cleaners. The purpose of the campaign is to show gratitude and call out the incredible job these people in our communities are doing to keep us safe.

“In a time of tremendous upheaval and uncertainty for us all, there are many Australians working night and day to keep us cared for and making sure we have access to necessary services, and of course our medical professionals – true heroes, facing great challenges and potential threats to their own health to keep us safe. Our hope is they see this campaign on their way into work and home again, and they know that we recognise and applaud their contributions,” said JCDecaux ANZ CEO, Steve O’Connor.

JCDecaux has also partnered with Broadsheet Media to promote local businesses, such as cafes and restaurants, who are currently experiencing significant strains on their businesses due to restrictions to their trade. The Out-of-Home campaign provides communities with information about their new take-away and meal delivery service offerings.

Broadsheet Publisher, Nick Shelton, said: “We wanted to work with JCDecaux to help support Australia’s local restaurant and café sector during this tough time, so we have created a JCDecaux Australia & New Zealand  ‘Live List’ for each capital city detailing how our beloved cafes and restaurants are pivoting towards take out and ready to eat meals. Our goal is to create a centralised point where audiences can go to learn how they can support their favourite local businesses.”

The ‘Live List’ content will feature across JCDecaux Smart Frame digital panels in five capital cities via an API geo-targeted feed – ensuring that audiences within specific suburbs can receive content with relevant offerings from local businesses near where they live.

In addition, JCDecaux will support its charity partner RUOK? by promoting its important and timely ‘Stay Connected’ messages across its Australian transit network, encouraging communities to look out for one another and to remind us that staying connected leads to stronger mental health.

“JCDecaux connects organisations with communities, whether they are in the hearts of cities or deep in the suburbs. In these uncertain times, our ability to be a platform for good is at its most powerful – which is why we are carrying a number of important government health messages as well. Our role right now is to help connect, support and educate communities,” said JCDecaux Chief Marketing Officer, Essie Wake.

Globally, JCDecaux is also running similar gratitude campaigns across its Out-of-Home advertising network.